Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too Posted by September 24, 2018 Leave a comment on Savvy Startups Like Casper and Brandless Are Investing in Brand Image First — and You Should, Too Product used to be king, but in today’s fast-moving, copycat-filled world of business, a strong identity can be the key to success.