On the heels of Rhapsody International‘s appointment of Mike Davis as its first CEO, the company announced new stats showing the highest consumer engagement in the company’s history.
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Music streamer Rhapsody and it’s international brand Napster say that the combination of recent product innovations and global partnerships have pushed average user playback worldwide up by more than 15 percent in the last 90 days. Additionally, over the past six months, Rhapsody’s leading music services saw a nine percent spike in the amount of time subscribers spent streaming content on a weekly basis and an increase of almost 40 percent in streaming hours exclusively on mobile compared to the same time period a year ago.
The company recently deployed new features such as music discovery tools such as Music Match and social media components such as the Listener Network, which allows users to connect to other Rhapsodians with similar tastes.
As well, the company established some key partnerships, such as the deal with Nintendo which lets Napster and Rhapsody users stream music through their Nintendo gaming consoles. The company has also added support for Amazon Login and Pay in the U.S., allowing subscribers to use their existing Amazon account information for easy and quick online and mobile payments.
Internationally, Napster entered Canada in November and since then, has reported an average subscriber growth of eight percent per week in its first three months, making Canada Napster’s fastest-growing region. Brazil was also a bright spot for the company, after the launch of Mercado da Musica by Napster – a partnership with the country’s largest radio station Radio Transamerica.
And in Europe, Napster announced extensions to partnerships with French telecommunications company SFR and Telefonica companies E-Plus/O2 in Germany. Vodafone Greece and Vodafone Netherlands are also extending partnership agreements with Napster, offering data customers free six-month access to Napster Unlimited.
“In addition to nearly doubling our revenue in the past two years, we’ve developed products, services and partnerships to deliver an even better music listening experience to our users around the world,” said Mike Davis, chief executive officer, Rhapsody International. “Feedback from customers has always been the key driver of innovation on our platform, and we’re excited to see an increase in listener engagement worldwide as a result of recent enhancements.”
via Celebrity Access