Profeco proceeds legally against VivaAerobus, Vips, Sony and BP for misleading advertising Posted byEntrepreneur en Español September 6, 2021 Leave a comment on Profeco proceeds legally against VivaAerobus, Vips, Sony and BP for misleading advertising Ricardo Sheffield, head of Profeco, invited scammed customers to report whether they have been victims of misleading advertising by VivaAerobus, Vips, Sony or British Petroleum (BP).