Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here’s How to Spot One. Posted byDan Rowe June 22, 2022 Leave a comment on Picking a Winning Emerging Brand Is How You Get Rich in Franchising. Here’s How to Spot One. The key to generating wealth through franchising is to invest in an emerging brand. Here are 5 ways to help ensure you pick a winner.