Today, Pandora announced a partnership with Music Reports, promising 100% reporting transparency…
Music Reports will manage the mechanical licensing and royalty administration for Pandora’s upcoming streaming service. With this, Pandora is hoping that this new level of openness for publishers and music makers will set them apart from its competitors.
On the partnership, Pandora Founder and CEO Tim Westergren says…
‘‘As we expand the listening experience on Pandora, it’s important that we continue to ensure music makers are not only accurately and fairly compensated, but also have more control and greater transparency around the use of their art…that’s why Music Reports opt-in licensing and full reporting infrastructure is so important.’’
Bill Colitre, Vice President and General Counsel of Music Reports, added…
“Pandora and Music Reports share a commitment to comprehensive licensing solutions so that royalties properly flow to publishers and songwriters…Music Reports is in a unique position to reach every active publisher in the market, ensuring Pandora can offer them all the opportunity to participate in these new services, on the same terms. This is another huge step forward for music licensing in the United States.”
Pandora has become one of the most established streaming services, though it hasn’t quite got the reach or following of other streaming platforms like Spotify and Apple Music – That’s most likely due to the fact that it’s not on demand. But, what Pandora does have, is a major focus on artists and they pride themselves on empowering these artists with valuable data and tools to help grow their careers and connect with their fans.
But, thats being said, Pandora have also had a lot going on recently – there’s been the exit of CEO Brian McAndrews, the reinstating of the founder and CEO Tim Westergren, and that’s just a small, but big part of a larger executive shake-up that has been taking place. On top of this, there’s been disappointing financial results, speculation of a possible sale, and the expensive expansion with the recent inclusion of Ticketfly (cost $450 million) and the purchase of assets in Rdio ($75 million).
But, the question is, will this new partnership be enough to silence the sales rumours and position them in a more favourable position in the music streaming market?
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