Music Exploded On Instagram In 2016 – Here Are The Stats

[UPDATED] Instagram shared year-end data that highlights the social photo app’s evolution in the music space with Fast Company. Highlights include: 5 out of the 10 most-followed Instagram accounts are music related. Kanye West joined Instagram in 2016, as did the Gorillaz, who used Instagram Stories to announce its first album in five years.

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But it was Beyoncé that dominated Instagram after using it to announce both the “Formation” video and the Lemonade visual album.

TOP 10 MUSIC ARTISTS WHO GAINED THE MOST FOLLOWERS ON INSTAGRAM IN 2016:

1 Selena Gomez (@selenagomez) – Gained more than 50 million followers
2.Ariana Grande (@ariangrande) – Gained more than 40 million followers
3.Taylor Swift (@taylorswift) – Gained more than 38.3 million followers
4.Beyoncé (@beyonce) – Gained more than 37 million followers
5.Nicki Minaj (@nickiminaj) – Gained more than 29 million followers
6.Katy Perry (@katyperry) – Gained more than 25.1 million followers
7.Miley Cyrus (@mileycyrus) – Gained more than 24.3 million followers
8.Demi Lovato (@ddlovato) – Gained more than 22 million followers
9.Jennifer Lopez (@jlo) – Gained more than 20 million followers
10.Justin Timberlake (@justintimberlake) – Gained more than 18 million followers

THE YEAR’S MOST-INSTAGRAMMED MUSIC FESTIVALS:

1.Lollapalooza
2.Ultra Music Festival
3.Glastonbury Festival
4.Fuji Rock Festival
5.SXSW Music
6.Coachella

ARTISTS WITH THE MOST INSTAGRAM MENTIONS IN 2016:

1.Selena Gomez
2.One Direction
3.Beyoncé
4.Rihanna
5.Ariana Grande
6.Twenty One Pilots
7.Taylor Swift
8.Drake
9.Coldplay
10.Sia
11.Ne-Yo
12.Jennifer Lopez
13.Kanye West
14.Wale
15.Madonna

SONGS WITH THE MOST MENTIONS ON INSTAGRAM IN 2016:

1.”Formation” – Beyoncé
2.”Sorry” – Justin Bieber
3.”Work” – Rihanna ft. Drake
4.”Ride” – Twenty One Pilots
5.”Pillowtalk” – Zayn
6.”Perfect” – One Direction
7.”Heathens” – Twenty One Pilots
8.”Hello” – Adele
9.”My Boo” – Ghost Town DJ’s
10.”Panda” – Desiigner
11.”Love Yourself” – Justin Bieber
12.”Stitches” – Shawn Mendes
13.”Dangerous Woman” – Ariana Grande
14.”Sorry” – Beyoncé
15.”Purple Rain” – Prince
16.”Youth” – Troye Sivan
17.”WOW” – Beck
18.”Stressed Out” – Twenty One Pilots
19.”Starman” – David Bowie
20.”Confident” – Demi Lovato
21.”Hype” – Drake
22.”Into You” – Ariana Grande
23.”Controlla” – Drake
24.”Rise” – Katy Perry
25.”Company” – Justin Bieber

MUSIC FAN ARMIES THAT WERE THE MOST ACTIVE ON INSTAGRAM IN 2016:

1.Selenators (Selena Gomez)
2.Team Drake (Drake)
3.Beyhive (Beyoncé)
4.Arianators (Ariana Grande)
5.Harmonizers (Fifth Harmony)
6.Little Monsters (Lady Gaga)
7.Barbz (Nicki Minaj)
8.Swifties (Taylor Swift)
9.Directioners (One Direction)
10.Rihanna Navy (Rihanna)