Most Entrepreneurs (Unintentionally) Lie When They Tell Their Stories, and They’re Setting You Up for Failure Posted byAshlee Berghoff July 26, 2021 Leave a comment on Most Entrepreneurs (Unintentionally) Lie When They Tell Their Stories, and They’re Setting You Up for Failure Too many people treat the entrepreneurial journey like it’s a Disney song, with tidy narrative arcs that lead us to false expectations.