Social virtual reality company Sansar and EDM label Monstercat have partnered to launch Monstercat: Call of the Wild, a collaboration that is expected to create VR concerts, meet-and-greets and giveaways.
The experience officially launches July 12 with an “epic virtual bash” to celebrate Monstercat’s eight-year anniversary. Free and premium tickets are already on sale that the show is expected to feature a dozen Monstercat artists. That will be followed with regular shows every week every Wednesday at 1 PM PT.
Ahead of the opening, fans are encouraged to check out the Call of the Wild Lobby, where they can explore, play games, and unlock hidden clues about the July 12 line-up.
“Partnerships like these help us realize the very best of what virtual reality has to offer: access, connection, immersion – the feeling that we’re part of something bigger, no matter who we are or where we live,” says Ebbe Altberg, CEO of Linden Lab. “With the Call of the Wild Experience, we’re giving fans all over the world the chance to connect in a shared experience with other fans and the artists they love, but more than that, we’re using gaming to elevate the concert experience – questing, raffles, special in-game prizes, across both VR and PC. This is the future of live music, and we’re excited to have Monstercat on board.”
“We’re offering our fans something truly unique in the MONSTERCAT: CALL OF THE WILD EXPERIENCE: their own space to meet, connect and share creative ideas with each other,” says Dan Scarcelli, Head of Programming at Monstercat. “Social VR has the power to transform how communities gather online, and we’re thrilled to be leading the charge with Sansar.”
“The Sansar team has been amazing to work with,” says Gavin Johnson, Head of Gaming at Monstercat. “They really went the distance from conceptualization to launch to make sure the Monstercat world was as imagined by our team.”
Linden Lab was founded in 1999 and launched Second Life in 2003, which went on to create nearly 2 billion user creations and gain $500 million.