Michelle Pfeiffer’s Fragrance Brand Took 20 Years (and Plenty of Rejection) to Build Posted byJason Feifer May 21, 2019December 31, 2019 Leave a comment on Michelle Pfeiffer’s Fragrance Brand Took 20 Years (and Plenty of Rejection) to Build She wanted the fragrance industry to be more transparent.The fragrance industry said no. So the actress took matters into her own hands.