Luke Combs. Photo: Jeremy Cowart
Luke Combs has partnered with Atlas Experiences and the Wisconsin Lottery to launch the “Living Lucky with Luke Combs” multi-state lottery scratch off and bonus drawing.
Through the promotion, Combs will be showcased on lottery tickets. The partnership is a natural fit given the content of Luke’s iconic song “When It Rains It Pours,” which is centered around winning a hundred bucks on a lottery scratch-off ticket.
“Luke’s song makes the perfect connection to the multi-state lottery offer where lottery players have the opportunity to enter for a second chance prize. The prize will take place in Nashville on Feb. 6, 2024, and will be centered around an intimate, exclusive concert at the iconic Ryman Auditorium, where one lucky winner will win $500,000,” states Derek Gwaltney, Founder & CEO of Atlas Experiences.
Atlas created a marketing strategy that includes custom Combs-branded lottery tickets, a unique 30-second TV and radio spot, interactive 3D Augmented Reality creative, custom merchandise, and a cash concert.
The Wisconsin Lottery will kick off ticket sales and will be followed by 14 other state lotteries in Texas, Maine, Vermont, Ohio, North Carolina, South Carolina, Arizona, Kentucky, Iowa, Kansas, Hoosier, Minnesota, Missouri, and Nebraska over the next 12 months.
Wisconsin Lottery Director Cindy Polzin shares, “Wisconsin is full of Luke Combs fans, so it makes sense we’re the first state to offer the scratch and bonus drawing. I can’t wait to award the exclusive ‘Living Lucky with Luke Combs’ concert experience to three Wisconsin Lottery players!”
“I’m truly honored for the opportunity to give my fans the chance to live out the song ‘When It Rains It Pours,’ and a shot at half a million dollars,” Combs notes. “The lottery brought this great idea to me, and I had to get involved. Good luck to everyone!”
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