Kane Brown. Photo: Diwang Valdez
Kane Brown is set to make his MTV Video Music Awards debut on Aug. 28 from the Toyota Stage with the first-time TV performance of “Grand.” The track serves as the newest single from his upcoming, third album Different Man, dropping Sept. 9.
Brown continues to make VMAs history as the first male country artist to perform on the show. Last year, he was the only country artist to receive a 2021 nomination for “Video for Good” for his emotionally-charged single “Worldwide Beautiful.”
“Toyota continues to be an incredible partner and we’re excited for The Famous Group’s creative excellence in mixed reality to help MTV send Kane Brown’s historic performance into the stratosphere,” says Dario Spina, CMO, Velocity, Paramount.
“Toyota joins forces with the MTV VMAs for the fourth year in a row to bring a show-stopping remote performance to the Toyota Stage,” adds Jessamine Merrill, general manager, media and digital engagement, Toyota Motor North America. “This exclusive collaboration showcases the all-new Corolla Cross and a first-ever mixed reality technology, in partnership with The Famous Group, creating an added performance element to Kane Brown’s exciting VMAs debut.”
This year’s VMAs lineup also includes Anitta, J Balvin, Marshmello and Khalid, and Panic! At The Disco. Nicki Minaj will also perform live for the first time since 2018 and receive the prestigious Video Vanguard Award. Fans can vote for the 2022 MTV Video Music Awards through Friday, Aug. 19.
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