When a YouTube video reaches 1 billion views, are these numbers true? Will advertisers get paid the right amount? MRC aims to find out. In 2015, Digital Music News questioned Facebook’s video metrics. Ari Herstand wrote that Facebook only counted 3 seconds as counted. Last year, the company came clean. The social media giant overstated […]

The post Is YouTube Cooking the Books? Third-Party Auditor Steps In appeared first on Digital Music News.

When a YouTube video reaches 1 billion views, are these numbers true? Will advertisers get paid the right amount? MRC aims to find out. In 2015, Digital Music News questioned Facebook’s video metrics. Ari Herstand wrote that Facebook only counted 3 seconds as counted. Last year, the company came clean. The social media giant overstated […]

The post Is YouTube Cooking the Books? Third-Party Auditor Steps In appeared first on Digital Music News.