Instagram insists on competing with TikTok and will now prioritize video over photos Posted byEntrepreneur en Español July 2, 2021 Leave a comment on Instagram insists on competing with TikTok and will now prioritize video over photos “We are no longer a photo sharing app,” said Adam Mosseri, director of Instagram, announcing that the app needs changes and will focus more on videos to compete with the popularity of TikTok.