Instagram, Admitting a War on Snapchat, Rolls Out Face Filters Posted by May 17, 2017 Leave a comment on Instagram, Admitting a War on Snapchat, Rolls Out Face Filters Instagram’s VP of product dishes on the app’s Face Filters, Hashtag stickers, and Rewind button at TechCrunch Disrupt while fielding a barrage of questions about Snapchat.