Instagram has added the ability to add a guest to a live stream; and it provides the perfect free platform for direct artist to fan engagement. “Go LIVE With A Friend” launches today for some and will rollout globally to all Instagram users in the coming months.
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Instagram had added “Go LIVE With A Friend.” Currently in beta, the new feature, which the company says will roll out to all users in the coming months, offers the ability to add a guest to a live stream.
While broadcasting, tap the new icon on the bottom right and tap “Add” to invite any user that is currently watching. Once they join, you’ll see the screen split into two. Other viewers can still like and comment, as they follow along.
Users can remove the guest and add someone else at any time, or the guest can exit on their own. When done, the live video can be saved and shared to Instagram Stories, or choose “Discard” and the live video will disappear.
Direct To Fan Engagement
Its not hard to imagine “Go LIVE With A Friend” being used by artists for both spontaneous and scheduled chats with fans. They can be done one on one, but with have added of other fans able to watch too.
Which fan the artists goes live with could be chosen on the fly; or they could be predetermined using a contest or as a fan club or Patreon supporter bonus feature. All fans can watch, but only some get to go live one on one with the artist.
The possibilities are endless; and we’d love to share links to any fan chats or other uses that you try.