In Leaked Memo to Snap Employees, CEO Evan Spiegel Argues Snap’s Competitive Advantage Is That It’s Not a Social Media Company Posted by October 8, 2018 Leave a comment on In Leaked Memo to Snap Employees, CEO Evan Spiegel Argues Snap’s Competitive Advantage Is That It’s Not a Social Media Company Also find out why he’s dubbed 2018 ‘the year of the Cheetah.’