With many barriers to entry lowered or entirely smashed down, creating music and making it available to the public has become a complete cake walk. Needless to say, this has led to a crowded marketplace, and getting anyone to take notice of said music has become harder than ever. Here we look at some key strategies for how to cut through the noise.
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In this most recent post to MusicThinkTank, Scott Huntington details what artists can do to make sure their music stands out from the mass of other self-produced artists churning out new tracks left and right.
“Your music isn’t the only thing that will help you stand out. Take the time to develop a unique and memorable aesthetic that makes you different from the rest of the pack. Consider your clothing, your makeup, your hairstyle or a combination of these three points.
You can also apply this aesthetic to your instruments. Even if your audience doesn’t see your face, they’ll associate the music with your look. If you don’t have the funds to purchase a custom paint job — as most starving musicians don’t — you can change up your existing equipment with vinyl wraps. “