How a Sense of Purpose Is Critical to Unleashing Your Company’s Full Potential. Just Ask Patagonia. Posted byKevin O'Neill March 26, 2019 Leave a comment on How a Sense of Purpose Is Critical to Unleashing Your Company’s Full Potential. Just Ask Patagonia. Make a habit of pulling at heartstrings instead of purse strings: Shifting your focus from money to meaning can pay dividends.