How 3 Clever Restaurateurs Turned McDonald’s Into a Price-Simplifying Worldwide Phenomenon Posted by November 8, 2016 Leave a comment on How 3 Clever Restaurateurs Turned McDonald’s Into a Price-Simplifying Worldwide Phenomenon Launched by Mac and Dick McDonald in 1948, then purchased by Ray Kroc in 1961, McDonald’s is the quintessential example of a business that used a price simplifying model.