Houzz Co-Founder Adi Tatarko Tells Us Why Bootstrapping Was the Best Thing for the Company Posted by April 15, 2016 Leave a comment on Houzz Co-Founder Adi Tatarko Tells Us Why Bootstrapping Was the Best Thing for the Company Tatarko initially launched her home design company with her husband as a side project. Now it is reportedly valued at more than $2 billion.