Her Brand Is Practically Millennial Bait, But This Entrepreneur Still Has to Overcome Steep Challenges Posted by October 23, 2017 Leave a comment on Her Brand Is Practically Millennial Bait, But This Entrepreneur Still Has to Overcome Steep Challenges Linda Appel Lipsius is the co-founder of Teatulia, a brand that may as well be millennial bait, but challenges abound.