Henry Ford Used His Name. eBay Put the ‘e’ in Everything. Uber… Well, It’s Just Too Weird to Ignore. Posted by April 3, 2016 Leave a comment on Henry Ford Used His Name. eBay Put the ‘e’ in Everything. Uber… Well, It’s Just Too Weird to Ignore. Bolanile Maté of Be Better Paris talks about why entrepreneurs over time have used drastically different strategies in picking names for their businesses.