Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry. Posted by April 4, 2016 Leave a comment on Have a Lot of Clever Ideas? License Them to the Novelty Gift Industry. When I walked into Hallmark and saw “Sweet Darts,” darts inscribed with the words ‘I’m Stuck On You,” I smiled. Seeing my name on the back never got old.