From Poop Scooping to Dryer-Vent Cleaning: Why Hyper-Niche, ‘Micro’ Franchises Are Booming Posted byJon Marcus March 2, 2022 Leave a comment on From Poop Scooping to Dryer-Vent Cleaning: Why Hyper-Niche, ‘Micro’ Franchises Are Booming Can a company be too specialized? Itty-bitty franchises are popping up all over the place, and the big companies buying them have grasped the merits of thinking small.