Frantastic Collaboration: How Franchisors and Franchisee Associations Can Partner for Brand Greatness Posted byScott Greenberg June 16, 2021 Leave a comment on Frantastic Collaboration: How Franchisors and Franchisee Associations Can Partner for Brand Greatness Though often seen as adversaries, many franchise companies and franchisee associations have formed fruitful partnerships that make their brands stronger. Here’s how they do it.