Entrepreneurs Often Embrace “Woo-Woo” Mystical Ideas. Here’s Why. Posted byPaul Kix April 12, 2022 Leave a comment on Entrepreneurs Often Embrace “Woo-Woo” Mystical Ideas. Here’s Why. TikTok star Kat Norton (aka Miss Excel) says “energy transmissions” are to thank for her success. She’s hardly alone in talking like that – and science is starting to reveal good reasons why.