An oldie but a goodie, email marketing is one of the best ways to turn fans who like your music into fans who buy your music, but building a robust, profitable email list can feel like a daunting task, from getting subscribers to choosing a platform, to actually producing good content. Here we look at how to make it all happen.
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In this new piece on MusicThinkTank, contributor Laura Schneider offers future music industry marketers some essential advice on how to build and a powerful email list.
“People love free shit. Blunt but so true! What we are offering to people is a clear and easy way for them to sign up for our lists by giving them something we know they want (hint: it’s free music).
This free song is called an opt-in.
The opt-in should be some of your best work. We want this to be a little taste of more of what you can offer them as future fans. Make sure that this song is current to what you are doing now musically.”