Do You Have a ‘Cash-Flow Conundrum’? If Yes, Remind Yourself That Cash Is King (and Queen). Posted by July 11, 2017 Leave a comment on Do You Have a ‘Cash-Flow Conundrum’? If Yes, Remind Yourself That Cash Is King (and Queen). Timely billing, bootstrapping and resisting the urge to splurge are all keys to your business’s survival.