As a DIY musician, you are typically required to wear many different hats and perform a number of tasks beyond simply playing music, but trying to manage every single component of your musical career can in fact do more harm than good.
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In this recent Sonicbids piece on MusicThinkTank, Dave Kusek cautions independent musicians against the dangers of trying to do too much at once, and suggests a better, more focused approach.
“If you’re trying to split your limited time between everything, you probably don’t have the time to dedicate to each to do them really well. And as a result, you’re taking a lot of small steps in different directions instead of focusing your efforts on a few things and taking your steps all in the same direction.
Let’s take a look at an example. If you’re using Facebook, Twitter, YouTube, Snapchat, Instagram, Tumblr, and SoundCloud to promote your music and connect with your fans, can you realistically fully understand and master each platform?”