While most musicians dream of achieving some level of success, the majority of artists aren’t lucky enough to also be natural entrepreneurs. Still, if you can’t cultivate an interesting enough image to attract new fans, chances are you won’t have much of a career in the music business. Here we look at some creative ways to grow your band’s brand.
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In this latest post on MusicThinkTank, contributor Dan Matthews shares some creative ways in which bands or solo artists can help strengthen their image and attract more fans.
“The best way to create a strong band image is to put on a show people won’t forget. Whether you’re a touring band, you’re playing local events, or you’re part of a festival lineup, it’s important to stand out and be remembered. The music industry is constantly saturated with thousands of bands trying to be the next big thing. Putting your drive, attention, and focus on creating a great live show can really help you to stand out.”