Content and Content Marketing Are Not the Same. Here’s How to Frame the Top 11 Content Formats. Posted byJulia McCoy August 20, 2020 Leave a comment on Content and Content Marketing Are Not the Same. Here’s How to Frame the Top 11 Content Formats. The term ‘content marketing’ is getting thrown around a lot, but discerning marketers know what’s going on: A lot of things getting labeled as content marketing are anything but.