Concord has unveiled its new branding in tandem with the opening of its innovative global headquarters in Nashville. The new identity includes a bold new logo, as well as a refreshed color palette and overall design look, which will be applied to all company brands and businesses that use the Concord name.
Photo: Courtesy of Concord
Concord’s new Nashville headquarters was constructed in 2020-2021 and officially opened at the beginning of 2022. The company’s rapidly growing team prompted an 8,300 sq. ft. expansion of its 2nd floor offices in Peabody Plaza. The 50,000 square ft. space in the Rolling Mill Hill neighborhood is almost triple the size of Concord’s former offices at 1201 Demonbreun St.
The announcement of Concord’s new branding follows several major announcements, including the acquisition of the Genesis publishing and recording catalogs, its major expansion into the Australasia region and many notable artist signings and projects.
“Concord has grown significantly in the last seven years, necessitating new offices in LA, NYC, Berlin and Nashville. Marrying not only copyrights, plays, musicals, recordings and other narrative content, but more importantly merging the cultures of the many companies is what makes us the Concord of today,” explains Concord President Bob Valentine. “It is time for us to recognize that we now have an integrated, singular and unique culture that requires a fresh visual representation, giving our teams around the world a renewed sense of purpose. We are still the Concord that does what it says, seeks out exciting challenges and that exists to elevate every creative voice that it can, we just have a new and wonderfully bold face.”
Photo: Courtesy of Concord
“This is about more than just a new logo,” adds Scott Pascucci, Concord CEO. “After years of growth and acquisitions and internal refining, Concord is making a renewed commitment to its recently established mission statement: Champion Artists; Elevate Voices; Impact Culture. This is at the core of who we are and what we do every day.”
Through its family of companies and brands, Concord represents compositions, recordings, estates and theatrical collections spanning more than 200 years of entertainment history.
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