City Winery Founder and CEO Michael Dorf Doesn’t ‘Pivot’; He Avoids ‘Fatal Crashes’ Posted byKenny Herzog August 4, 2021 Leave a comment on City Winery Founder and CEO Michael Dorf Doesn’t ‘Pivot’; He Avoids ‘Fatal Crashes’ In a recent conversation with ‘Entrepreneur’, the hospitality innovator lays out five ways business owners can weather recessions, pandemics and the perils of being broke.