Chase Rice. Photo: Mike Lerner
Chase Rice has partnered with Forward Hospitality Group to open a second location of his Welcome to The Farm entertainment venue.
The brand-new Florida location, set to open in late July, joins the flagship location in Cleveland, Ohio which opened in December 2021. Rice has been an integral part of the design process and location selection for both venues, which offer live music, drinks and food in an environment representing the lifestyle behind his music.
“It was incredible to see the response to Welcome to The Farm up in Ohio,” shares Rice. “I learned so much through that process and I’m excited to keep growing this project together with the great people at FHG. I’m a North Carolina guy through and through, but I was born in Florida and spent a lot of my childhood there,” he continues. “It’s one of my favorite places to visit and to find inspiration for my music–so it seemed only fitting to bring Welcome to The Farm there, too.”
The renovated building is located in the heart of St. Pete’s Central Arts District near the coast of Tampa Bay. Anchored by a stage which will play host to frequent live music, the space also offers both indoor and outdoor space to enjoy the bar menu.
“St. Pete has been on our radar for over a year,” notes Forward Hospitality Group COO Bobby Rutter. “The growth in the market coupled with the area’s love for live music is extremely exciting.”
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