This Week’s YouTube Music Charts: Ariana Grande, Mariah Cary and More

This week’s YouTube Music Charts finds Ariana Grande’s “thank u, next’ at #1 on the Global Charts, the Charlie Puth and Selena Gomez collaboration crossed 2 billion views and Christmas classics are climbing the charts. Highlights: After its record breaking debut, Ariana Grande’s “thank u, next” lands the #1 on…

How To Use Shopify And Single Music To Sell Direct To Fans

[UPDATED] Driving fans to an artist’s site only to redirect them elsewhere to purchase a download or t-shirt means lost revenue and a chance to capture valuable fan and marketing data. The reams of a growing number of major and indie artists are building their own __________________________ Guest post from…

Streaming Services Hold Key To Music’s Diversity [Op-Ed]

Johan Svanberg of indie distributor Record Union looks at the need for music streaming services to become more diverse and egalitarian; not only where gender and ethnicity are concerned, but also in terms of creation and ownership. The answer, he believes, is to make streaming platforms a more hospitable and…

Ariana Grande Breaks Yet Another YouTube Record

Ariana Grande’s "Thank U, Next" just broke yet another YouTube record. In addition to being biggest music video debut in YouTube history, earning 55.4 million views in it’s first 24 hours, its is now also the fastest video to earn 100 million views, reaching the milestone in under four days…

MON. BRIEF: Ariana Grande Breaks Spotify, YouTube Records • New Apple Music iHeart Rumors • More

MONDAY 12.3.18
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YouTube Opens Stories To Creators With 10,000 Subscribers

YouTube has expanded Stories to all creators with more than 10,000 subscribers., as it said it would in June. YouTube launched its own version of Stories which was initially available only to select YouTube creators.

How Analytics Make All The Difference In A&R, Marketing

In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn’t provide enough information. ____________________________ Guest post by Chaz Jenkins of ChartMetric On my first day in a new role a few…

Why Spotify needs to up its game outside of Europe and the Americas (and is making big bets to do so)

If Spotify’s expanding into India, its investors should prepare themselves for a tough challenge ahead
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