"Thank u, next" took on new meaning over the weekend as BLACKPINK’s ‘Kill This Love’ music video broke three records for its YouTube debut, including beating Ariana Grande and BTS to claim the most viewed 24 hour debut of all time. BLACKPINK now has: the biggest YouTube Premiere of all…
Category archives: YouTube
10 Trends Reshaping The Music Business [Mark Mulligan]
Streaming may get all the headlines, but it is far from the only factor that’s driving strong and and sustained growth in the recorded music industry; and the ripple effects of these trends will reshape the music industry for years to come. MIDiA analyst Mark Mulligan offers 10 trends reshaping…
Stream-Ripping Finally On The Decline
As with so many consumer practices, piracy has its own trends which, in the age of streaming, most recently took the form of stream-ripping, an illegal process whereby, content is ‘ripped’ from existing streaming sites. Fortunately, this practice appears to be on the decline, according to a recent report. ____________________________…
Creators May Have Won Battle, But Lost War With EU Copyright Directive Passage
As the European Parliament finally pushes its long-contested Copyright Directive to passage (Article 13 included) many content creators are claiming victory over their tech overlords, but such immediate successes could overshadowed in the near future. _____________________________ Guest post by Bobby Owsinski of Music 3.0 The European Parliament finally is about…
Independent Artists: Making The Music Video Decision
Music videos can be a powerful tool for artists, helping them to both raise their profile and directly communicating and artists artistic image. That said, music videos no longer carry quite the clout they did a decade or more ago, and the typically high cost of production can making the…
This Week In Music Commentary
This week we heard commentary from inside the industry on why labels reissuing vinyl should go the extra mile to ensure maximum quality, how YouTube’s 1 billion plays club is changing global music culture, everything you could ever need to know about article 13, and more! Advice To Labels: When…
Getting It Done: The Week In D.I.Y. and Indie Music
This week, we provide a whole slew of invaluable advice to those foraging their own way through the dense jungle that is the music business, with tips on guerrilla marketing for events, how to improve press coverage of your music, the best way to dodge music industry burnout and much,…
Changes To YouTube Copyright Claims May Affect You
YouTube is now unveiling some important changes to its Content ID feature which could impact artist videos moving forward, requiring content owners to provide infringement timestamps, and limiting the number of manual copyright claims. _____________________ Guest post by Bobby Owsinski of Music 3.0 YouTube is rolling out a couple of…
Amazon Music To Be 2019’s Fastest Growing Music Streamer
Amazon Music will be the fastest growing music service in the US this year, according to a new analysis, crossing 35 million monthly listeners in 2019. That trend will continue through 2023. eMarketer predicts a growth rate for Amazon of 17.7% year over year. Earlier this week, eMarketer’s data dive…
YouTube’s 1B Plays Club is Changing Global Music Culture [Mark Mulligan]
Despite the headlines, YouTube is still the top music destination in most of the world. That massive reach, particularly within the global Latin community, is changing the face of what it means to be a superstar. ___________________ By Mark Mulligan of MIDiA and the Music Industry blog "139 music videos…