Category archives: YouTube

Major Labels Earn $16K Every Second From Streaming, But Will It Last?

Major labels are now pulling down over $16,000 per second in streaming which, while an impressive number, is somewhat tempered by the fact that the growth of streaming itself seems to be slowing down. ______________________________ Guest post by Bobby Owsinski of Music 3.0 Yes, you read the headline right. The…

Are Merch Sales More Important Than Song Streams?

While streaming is the new normal for music consumption, the income that many artists receive from it is far less than needed to sustain a career. But, as some artists have learned, merch sales, remain an excellent way to net much larger profits. _____________________________________ Guest post by James Shotwell of…

How To Embed Metadata In Music Files And Why It’s So Important [Video]

Living as we now are in the digital age, it has become increasingly important for artists to attach metadata to their work, and by doing so providing key information like artist name, copyright holders, and contact info. Here we break down the fairly straightforward process of attaching this info to…

Apple Hi-Res Streaming Has Arrived With Apple Digital Masters

After sitting on a stockpile of high-resolution audio masters for a while now, Apple has finally decided to launch its often rumored hi-res streaming service, joining the ranks of other platforms like TIDAL and Deezer, who also provide this premium quality tier. ______________________________ Guest post by Bobby Owsinski of Music…

Getting It Done: The Week In D.I.Y & Indie Music

In our tips and advice section this week, we offered independent artists wise counsel on maintaining the fans you made on your last tour, how to get a major financial loan as a songwriter, some of the most beautiful music residencies in North American (and how you can apply for…

Thumbnails Provide Free Visibility On YouTube

Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers’ attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you’re creating images that are optimized for maximum visibility. ____________________________…

How An Old Game Boosted A 2019 Streaming Hit

This piece explores the marketing genius of the Flappy Bird-esque old-school online game Billy Meets World, launched in conjunction with Lauv’s latest release and engineered to help casually grow the artist’s Spotify followers. ______________________________ Guest post from AWAL We recommend playing Billy Meets World for at least 30 seconds before…

Which Is The Better Music Video Premiere Platform: YouTube vs. Facebook

In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform’s offering makes for the music video promotion tool. _______________________________ By Brian Hazard from CD Baby’s DIY Musician You may have noticed that…