Category archives: YouTube

Playlist Streaming: Is It Hurting The Artist?

Leaving downloads and CDs in the dust, streaming (and consequently playlists) is now the new normal for music consumption. But just how much is this style of listening harming artists, and how much value is there getting your song a coveted placement on a popular playlist. ___________________________ In this latest…

Are You Actually Monetizing Your YouTube Channel?

While it may seem like a dumb question, since most artists/labels have at least some level of monetization system set up, it can be fairly easy for artists to miss out on earning money via their actual channel. Here Chris Robley walks us through ensuring you get your due. __________________________…

RIAA Investigating Payola Like Fox Guarding The Henhouse [Op-Ed]

Paying for radio airplay, or payola as it is more commonly known, has been around since the 50s in one form or another, but has recently spiked. This has lead the FCC to request that the RIAA investigate – meaning the industry will, in effect, be policing itself. ____________________________ Guest…

6 #MusicBiz Stories You Missed Over The Long Weekend

Here is a quick round-up of six important music business stories that you may have missed over the holiday, and believe it or not only two of them are about Taylor Swift. • Taylor Swift’s Lover Passes 3 Million Equivalent Sales • 1 In 4 Albums Sold In US Last…

TOP POSTS: This Week’s Most Read Posts On Hypebot

This week, some of the most frequently perused pieces from Hypebot explored how much streaming actually pays out to artists, Twitter’s reaction to Hasbro’s acquisition of Death Row, a new way artists and labels are gaming the system to manipulate their YouTube views, and more. How Much Does Streaming Actually…

What Are YouTube Copyright Strikes and What Can You Do About Them?

As part of its system for protecting users’ intellectual property, YouTube employs a strike-based system, lowering an account’s standing and reducing that user’s ability to monetize videos and access certain features, eventually suspending the account altogether. So how exactly does this strike system work, and what can one do to…

10 Types Of Content To Engage, Grow Your Fanbase

The relationship between fans and artists has been transformed by social media, with your music’s consumers now craving a higher volume of content and a more intimate connection with the creator than ever before. Luckily, this can work to your advantage as a musician, provided you know what type of…

New Way To Game YouTube Views Being Utilized By Artists, Labels

Paying for plays and view counts has been a common practice since the dawn of on-demand, and although YouTube view counts don’t mean as much as they used to, a high count can help pull in advertising dollars. Increasingly, some artists are purchasing Google ads to play their videos over…

YouTube Won’t Negotiate With New YouTubers Union

YouTube has refused to negotiate with the YouTubers Union, a group formed last year to represent the rights of the tens of thousands of creators who earn a living on the platform. The YouTubers Union recently aligned itself with IG Metall, a German metalworkers union that is the largest industrial…