Chinese music streaming giant Tencent Music Entertainment is experimenting with driving revenue by making some content exclusive and unavailable to its ad-supported users. It’s a practice once popular in label circles but vehemently opposed by streaming leader Spotify. According to Music Business Worldwide’s Tim Ingham, Tencent Music Entertainment has introduced…
Category archives: YouTube
Music Tectonics Trading Cards Capture Seismic Shifts Reshaping Music Industry [EXCLUSIVE]
Dmitri Vietze and the team behind the new LA music technology conference, Music Tectonics, is launching a set of thought-provoking music industry-related “Seismic Shifts” trading cards. Each card pairs an illustration alongside a transformative theme and short explanation. Hypebot is debuting the first four cards today. The cards are the…
50 Year After Abbey Road: Two Worlds Of Music Listening
With the Beatle’s Abbey Road near the top of the charts 50 years after release, MIDiA analyst Mark Mulligan explores how older, physical-focused music fans remain the quickest route to high-value, large-scale revenue, as well as, much and how little has changed in the music industry. __________________________ By Mark Mulligan…
45 Best YouTube Channels To Promote Your Music
Veteran music marketer consultant Amber Horsburgh graciously shares her list of the 45 Best YouTube channels to promote music to for artists at all levels. "YouTube channel promo is a great way to find new audiences," says Horsburgh, "which in turn builds your own YouTube subscriber base. Especially for official…
RIAA Releases “Notorious” Copyright Offenders List
Copyright violation remains an ever-present issue in the music business, affecting not only an artist’s ability to make money, but also that of labels. Consequently, the RIAA annually drops a list of the top offenders. Here we look at who this year’s guilty parties are. _________________________ Guest post by Bobby…
REWIND: The New Music Industry’s Week In Review
As we look back in on another busy week of music industry events, we review TIDAL’s executive staffing changes, the return of ‘vintage sound’ in music and why it’s happening, pop’s continued industry supremacy, and much more! TIDAL Ups Tony Gervino, Elliott Wilson To Executive Roles 11 Favorite Blogs For…
TIDAL Ups Tony Gervino, Elliott Wilson To Executive Roles
TIDAL has announced two executive-level promotions – Tony Gervino has been appointed to EVP, Editor-in-Chief and Elliott Wilson to Chief Content Officer. Gervino will oversee all editorial direction at TIDAL, including leading a team of editors and programmers in multi-genre global playlist curation, as well as the digital magazine, READ….
What Streaming Services Pay Per Stream
Even to industry insiders, determining what exactly each streaming service pays out per stream can be a confusing and complex process, with each platform having its own unique formula for calculating what an artist actually earns. Here we break down some of the numbers in a more digestible format. _____________________________…
RIAA To Host Key Streaming Policy Panel At Mondo.NYC
The RIAA promises to cut through the complexities of consent decrees, the Mechanical Licensing Collective and other issues related to streaming in an intensive 60 minutes session at the Mondo. NYC conference later this month. Hosted by RIAA Chairman and CEO, Mitch Glazier, “Everything You Need to Know About Streaming…
How To Successfully Pull Off An Influencer Marketing Campaign In The Music Business
While many may think of influencer marketing as a fringe industry reserved for celebrity elites, it has in fact permeated into the mainstream including, perhaps not surprisingly, the music business. In this piece, we break down how to successfully run an influencer marketing campaign as a music industry insider. ___________________________…