Celebrity endorsements have long been a powerful force in the music industry, helping to propel certain releases on to massive success. Now, thanks to Cameo, these gold stars of approval are easier (and cheaper) to get than ever before. ____________________________ Guest post by James Shotwell of Haulix Celebrity endorsements can…
Category archives: YouTube & Video
Watch BTS Recreate The Beatles On Ed Sullivan With Stephen Colbert
K-Pop icons BTS stopped by the Late Show With Stephen Colbert this week which included a recreation of the Beatles famed appearance on the Ed Sullivan Show with BTS dressed in Fab Four style suits and Colbert as Ed Sullivan. photo: BTS performs on The Late Show With Stephen Colbert…
8 Best Methods For Promoting Your Music
In the digital age, many traditional obstacles to cultivating a successful career have been lifted. But this also means the field is more crowded. Cathy Baylis looks at how entrepreneurial artists can most effectively promote their music and stand out in the crowd. In this latest contribution to MusicThinkTank, outlines…
YouTube Music Adds 6 Countries
YouTube Music has just launched in Poland, Czechia, Romania, Hungary, Bulgaria, North Macedonia, and Cyprus. YouTube Music and YouTube Premium are now available in 50 countries, 10 times more then when it re-launched a year ago. The services previously launched in the United States, Argentina, Australia, Austria, Belgium, Bolivia, Brazil,…
YouTube Music Adds 7 Countries
[UPDATE] YouTube Music has just launched in Poland, Czechia, Romania, Hungary, Bulgaria, North Macedonia, and Cyprus. YouTube Music and YouTube Premium are now available in 50 countries, 10 times more then when it re-launched a year ago. The services previously launched in the United States, Argentina, Australia, Austria, Belgium, Bolivia,…
Guide To Promoting Your Unreleased Music [Video]
Music promo is harder than it was in the good ol’ days, and easy to use services like Soundcloud have become crowded and easily dismissed by industry gatekeepers. In this video, James Shotwell addresses these drawbacks and details some low-cost alternatives artists should consider. _________________________ Guest post by James Shotwell…
Soundstripe Raises $4M For Video Music Licensing
Nashville music tech startup Soundstripe has closed a $4 million Series A financing round led by Vocap Investment Partners. Soundstrip offers subscription based royalty-free music micro-licences to YouTubers, advertisers and other video creators. The startup reports triple digit year-over-year growth for the past three years, issuing 2 million “micro-licenses” since…
Facebook Alters Its Video Ranking System
In what looks like a move that could possibly be changing things for the better, Facebook is once again tailoring its video algorithm, giving preference to videos containing longer runtimes and more repeat viewers, while penalizing so called ‘content mills.’ ______________________ Guest post by Bobby Owsinski of Music 3.0 In…
UPDATE: Google Responds To Reports That YouTube, Google Music Services Have Just 16M Subscribers
UPDATE: YouTube Music and Google Play Music have a total of just 15-16 million subscribers and growth has plateaued, according to two new reports. The totals, which reportedly include customers who are on promotional trials, is being strongly disputed by Google. The company added 5 million music subscribers since YouTube…
At Age 80, Sheila Nevins Tapped To Run MTV Doc Division
MTV has hired legendary producer Sheila Nevins to oversee MTV Documentary Films, a new division aimed at creating content which explores social, political and cultural stories of interest to its young audiences. At age 80, Nevins, who had an award winning run 38 year run with HBO’s doc division, is…