Automated Content Recognition, or ACR, has become an integral part of the consumption of music and video as we experience them today. As more platforms publish user generated content, effectively monitoring use of copyrighted material has become increasingly difficult. So, how does one choose an ACR vendor that can be…
Category archives: YouTube & Video
Music Piracy Up 13% In The Us Last Year, Stream-Ripping To Blame.
While many thought that the rise of streaming had brought about an end to music piracy, a new report reveals this is far from the case. In fact, it appears the phenomenon known as stream-ripping has seen a significant spike in the past year. __________________________ Guest post by James Shotwell…
Music Is Now YouTube’s Most Profitable Category
Music only represents 5% of the content uploaded to YouTube, but it represents 20% of the total views on the platform. Because music videos are shorter in length than the average YouTube video, music is the platform’s most profitable, according to a new study by Pex. Music and Entertainment are…
Streaming Video Updates From YouTube, Instagram
If you’re a band or artist, chances are you have either an Instagram or YouTube presence, if not both. Here we break down a couple of important updates to both platforms when it comes to video streaming. ______________________________ Guest post by Bobby Owsinski of Music 3.0 Not everyone has a…
Structure Your Campaign Using 2019’s YouTube Best Practices
With video now more important than ever, and YouTube reaching more consumers on it’s mobile platform alone than any US television network, having on confident handle on the the best practices regarding the video sharing site is essential. _______________________ By Stephanie Kurse, Manager, Video Services at The Orchard from The…
A Look Inside 5 Ads Where Music Was Critical To Storytelling
Music has been used alongside advertisements for centuries, and the right song placement can make or break a commercial’s effectiveness. Here Energy BBDO’s Daniel Kuypers discusses some of his big hits, and the art of curating the perfect advertisement soundtrack. _________________________________ Guest post by David Gianatasio from Muse by Clio…
Victory In Europe: Two Year War Over Copyright Directive Has Begun
With the passage of new copyright legislation in Europe, many are assuming that Big Tech will finally be held accountable to the new laws, but Chris Castle takes a somewhat different view, predicting a two-year copyright war is just heating up. _____________________________ Guest post by Chris Castle of Music Technology…
Ramones Lyrics, Music Industry Metrics [Glenn Peoples]
As profitability returns to the recorded music industry, Glenn Peoples found some unexpected wisdom from one of the world’s greatest punk outfits, The Ramones. He draws lessons from the punk pioneers on how to navigate and understand music’s new and complex landscape ____________________________ Guest post by Glenn Peoples from Medium…
17 Million US ‘Fans’ Ripped Music Last Year, UP 13%
Despite the ongoing efforts of the RIAA and others, music piracy is far from dead. For most – and there numbers are growing – stream ripping is the piracy platform of choice. By Russ Crupnick of MusicWatch We are nearly a generation past the time when consumers bought stand-alone burners…
What Bands, Artists Can Learn From Fortnite [Video]
The incredibly popular game Fortnite has become an unstoppable force in the video game industry. Using basic marketing tactics, fortnite has been able to adapt and keep fans engaged, showing the kind of ingenuity and maneuverability musicians could learn a lot from. ______________________________ Guest post by James Shotwell of Haulix…