Last night, the 2019 MTV Video Music Awards were held at the Prudential Center in New Jersey. Cardi B won for Best Hip Hop, Ariana Grande won multiples and two heartfelt speeches from “You Need To Calm Down” collaborators Todrick Hall and Taylor Swift brought down the house as they…
Category archives: YouTube & Video
Facebook Video vs. YouTube Video: How to Release Music Videos On Both Channels
This week Michael Brandvold and Jay Gilbert discuss why you should release your video to both YouTube and Facebook on the Music Biz Weekly Podcast One of the most common questions that these two music marketers get asked is… ‘I have a new music video. Should I release it to…
YouTube Adjusts Copyright Claims Policy: Less Money For Musicians, More Blocked Content
UPDATED: YouTube is changing how some videos with music are claimed by copyright owners. YouTube says it is made the change because of "aggressive manual claiming of very short music clips used in monetized videos." The videos might include very short snippets of music, a song title or song lyrics….
5 YouTube Channels Everyone In Music Ought To Follow
The price of a music business education can seem out of reach to many aspiring industry hopefuls, but thanks to the rise of YouTube, there are a number of incredible and informative resources out there available for free. Here we look at five such channels that are a must for…
Concert WindowTo Shut Down
Concert Window, which enabled artists and select venues to stream shows live on the web, is shutting down in mid-September after 10 years. The service allowed artists to offer tickets to view each stream for a fixed price, pay-what-you-want or at no cost. Facebook, Instagram and YouTube Live have inevitably…
A Music Release Strategy For Filling Your Yearly Calendar
Your music release strategy and your social media strategy must go hand in hand, and artists should establish a schedule whereby their fans are engaged and entertained enough by the artist’s online presence throughout the year that they are left eagerly anticipating new content, whether it’s music or merch. ___________________________________…
Thumbnails Provide Free Visibility On YouTube
Video thumbnails are in many ways the billboards of YouTube, allowing artists to capture potential viewers’ attention by offering them a snapshot of video content. Here we look at why creating custom thumbnails is so important, and how to ensure you’re creating images that are optimized for maximum visibility. ____________________________…
Which Is The Better Music Video Premiere Platform: YouTube vs. Facebook
In this recent case study of sorts, Brian Hazard recounts his experience with both the YouTube and Facebook video premiere options in an effort to determine which platform’s offering makes for the music video promotion tool. _______________________________ By Brian Hazard from CD Baby’s DIY Musician You may have noticed that…
4 Ways To Build More Content From Your Music Videos
Creating a music video can be a complex, lengthy, and above all expensive endeavor, meaning you should work to get as much out of the end product as you can. Here we look at four clever ideas for how you can utilize elements of your music video to create other…
3 Marketing Mistakes Artists Frequently Make Online [VIDEO]
At this point, digital marketing is an essential part of getting ahead as an artist, but given that it can be an at least partly unfamiliar space for some, chances are good you’ll fall into some all-too-common pitfalls if you’re not careful. Here we look at three frequently made mistakes…