While it may seem like a dumb question, since most artists/labels have at least some level of monetization system set up, it can be fairly easy for artists to miss out on earning money via their actual channel. Here Chris Robley walks us through ensuring you get your due. __________________________…
Category archives: YouTube & Video
Guide To Harnessing Influencer Marketing In The Music Business
While the internet has made it easier to create and distribute music, this same phenomenon has also led to oversaturation. Although more commonly thought of as a tool for the fashion and lifestyle industries, influencer marketing can also be utilized in the music business as a way to stand out…
What Artists Can Take Away From The Success Of Lizzo [VIDEO]
No other artist is having quite as good a year as Lizzo, who is cleaning up by virtually every metric of musical success, from a host of song placements to a sold out tour. While it may seem sudden, this success is the result of years of meticulous planning. Here…
What To Do When A Fan Posts A Video From Your Show On Instagram
While some artists may be strongly opposed to fans posting footage of their concert on Instagram (as they certainly have the right to be) other artists love the idea, seeing it as a source for free promotion. Indeed, if you discover such footage, there are a number of things you…
Are Your Contacts Everything? [VIDEO]
It’s the age old adage we’ve ALL heard: "It’s all about who you know." Or is it? So often people assume that making contacts suffices for building their network. But former Hypebot analyst, brand marketer, musician and now ArtistPro Founder Hisham Dahud takes us on a quick deep dive to…
What Are YouTube Copyright Strikes and What Can You Do About Them?
As part of its system for protecting users’ intellectual property, YouTube employs a strike-based system, lowering an account’s standing and reducing that user’s ability to monetize videos and access certain features, eventually suspending the account altogether. So how exactly does this strike system work, and what can one do to…
LiveXLive, Allied Esports Partner For Competitive Gaming, Live Music Events
Live event streamer LiveXLive has formed a multi-year partnership with Allied Esports to create live esports experiences at music events and festivals in the U.S. and abroad. Under the terms of the agreement, LiveXLive and Allied Esports will collaborate to create LiveZone, a traveling studio for music festivals and other…
Production Music Startup Soundstripe Raises Another $2M
Subscription-based production music startup Soundstripe has raised an additional $2 million in financing from Craft Ventures, just months after raising a $4 million Series A round. Craft is led by David Sacks, founding COO of PayPal and co-founder/former CEO of Yammer, and Bill Lee, a prominent founder and investor in…
New Way To Game YouTube Views Being Utilized By Artists, Labels
Paying for plays and view counts has been a common practice since the dawn of on-demand, and although YouTube view counts don’t mean as much as they used to, a high count can help pull in advertising dollars. Increasingly, some artists are purchasing Google ads to play their videos over…
YouTube Won’t Negotiate With New YouTubers Union
YouTube has refused to negotiate with the YouTubers Union, a group formed last year to represent the rights of the tens of thousands of creators who earn a living on the platform. The YouTubers Union recently aligned itself with IG Metall, a German metalworkers union that is the largest industrial…