YouTube is walking back a statement by Global Head of Music Lyor Cohen to “frustrate and seduce” music fans by increasing the number of ads they’ll encounter while using the platform. ______________________________________________ “You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad…
Category archives: YouTube & Video
YouTube To Overwhelm Heavy Music Users With Ads
[UPDATED] Heavy music users on YouTube are about to be deluged with ads in an effort to encourage them to switch to Google’s new paid music streaming service, according to YouTube Global Head Of Music Lyor Cohen. ___________________________ YouTube knows it needs to change its image as a service that…
Tom Connaughton Exits Vevo To Join Team Spotify
Spotify has tapped former Vevo exec, Tom Connaughton, to serve as the head of artist and label marketing for Spotify’s UK operation. Connaughton’s new role at Spotify was announced in an internal memo distributed to Spotify employees, according to MBW. Connaughton comes to Spotify after almost a decade at Vevo…
Facebook Adds Patreon-Style Paid Subscriptions
Facebook is rolling out a feature that could challenge Patreon as a fan monetization tool. Some Facebook video creators are being given the option of charging fans $5 to view their content on the platform. ____________________________ In an effort to keep its video creators happy and adding new content, Facebook…
Why You Shouldn’t Compare Your Music To Others
With all the data and analytics available for measuring your music’s impact and success, it can be tempting as an artist to play the comparison game and assessing how your play count compares with that of your rivals. Such behavior only brings disaster, however. _________________________ Guest post by Patrick McGuire…
Lyor Cohen @ SXSW On YouTube, Music Industry Renaissance [WATCH]
Speaking at SXSW, YouTube Head Of Music Lyor Cohen was his usual bullish self predicting the future of the music industry. "The industry is going to return and grow by ads and subscriptions. People are willing to pay, and we’ll convert them to paid subscriptions," said Cohen.
Google Adds Direct Posts From All Musicians To Search
Google has added a free and powerful marketing tool for musicians to its hugely popular search results. Now, when fans look up a musician, they can also find updates directly from the artist inside the Search results’ Knowledge Panel. ________________________________ Musicians can now message fans within Google Search by adding…
Warner Music, Facebook Finalize Licensing Partnership
Warner Music Group (WMG) and Facebook have announced licensing agreements covering the company’s recorded music and music publishing catalogs for use in videos and messages. _________________________________ Thanks to a new deal with WMG, announced in a Facebook post, users of the social network can create, upload and share videos music…
Americans Listen To 200 Billion Minutes Of Audio Weekly
A new set of data from Nielsen has revealed that the average US dweller is listening to a massive amount of audio on weekly basis, although not all of it seems to be coming from sources which you might expect. _____________________________ Guest post by Bobby Owsinski of Music 3.0 Ever…
Straight Outta Wakanda: How Black Panther’s Score Solved Marvel’s Music Problem
While Marvel movies have certainly been commercial successes, Marvel has thus far largely missed the mark when it comes to the meaningful integration of music into their films. Until, that is, the release of Black Panther, the score of which fixed Marvel’s music problem. _______________________________ Guest post by Charles Burchell…