In this edition of Anatomy of Sound, we look at the multinational phenomenon of Superorganism, an eight-person group from four different countries that could represent the future of pop music. _____________________________ Guest post by Emily Blake of Next Big Sound If you’re looking for a preview of where pop music…
Category archives: YouTube & Video
YouTube’s New TrueView Advertising Feature Could Mean More Revenue For Artists
While artists have experience some frustration with YouTube’s changes to its ad policy of late, a new form of advert known as TrueView for Reach could start pulling in significantly more ad revenue for artists and bands. ____________________ Guest post by Bobby Owsinski of Music 3.o YouTube has rolled out…
Genius Partners With YouTube For ‘Song Stories’
Immersive music discover platform Genius has added ‘Song Stories’, an "experimental product" designed to give fans a deeper look at their favorite artists and songs. Song Stories combines Genius artist interviews and YouTube content including concert footage, music clips and thematic playlists to create an interactive experience that plays alongside…
Genius Partners With YouTube For ‘Song Stories’
Immersive music discover platform Genius has added ‘Song Stories’, an "experimental product" designed to give fans a deeper look at their favorite artists and songs. Song Stories combines Genius artist interviews and YouTube content including concert footage, music clips and thematic playlists to create an interactive experience that plays alongside…
New Taylor Swift ‘Delicate’ Video Is Live On Spotify
[UPDATE 2] Taylor Swift’s second video for her single "Delicate" premiered overnight exclusively on Spotify, as part of a larger partnership with the streamer. The single take self-shot vertical video has been added to "This Is Taylor Swift" and select official Spotify playlists. It’s quite a turnaround for the multi-platinum…
Apple Music App Upgrade Puts Video In Spotlite
Music videos have been a part of Apple Music ever since it launched. But the new version of the streamer’s app is putting music video front and center as part of a promised upgrade within Apple’s new iOS 11.3. ___________________________ A new update to the Apple Music app uses the…
Guide To Facebook Live Tips For Indie Artists
Facebook live has come a long way in cultivating some of the same appeal that users get from seeing an artist live in concert. Here we go over the basics of Facebook live, and how indie artists can make the live video streaming service work for them. ________________________ Guest post…
10 Hilariously Horrible Music Video Product Placements
You may not notice it every time, but product placement is rampant in pop music videos. Here are some examples of when it went, a bit (okay, A LOT) too far! ______________________ Guest post by Angela Mastrogiacomo of Soundfly’s Flypaper Whether today’s top charting pop artists actively seek out endorsements…
American Idol Doesn’t Produce Hitmakers: Here’s The Proof
Many musicians tend to have little respect for musical contest shows like American Idol, viewing it as a shortcut to success. The success may be somewhat exaggerated however, with new data showing that artists featured on these shows don’t always go on to produce hits. ____________________________ Guest post by Bobby…
7 Proven Steps To More Music Video Views In 2018
In this how-to article we explore a unique approach to one of the hardest and most stressful components of promoting yourself in the music industry, pulling in views on your music video, something even professional PR companies often struggle to do successfully. ___________________________ Guest post by Alexander Mckendrick of Burstimo…