As navigation of the video marketing landscape becomes increasingly difficult, more and more artists are running into challenges successfully launching music videos or other types of visual PR. Here we look at five resources that can make all the difference in making your marketing campaign a success. __________________________ Guest post…
Category archives: YouTube & Video
Stressed Out By Your Small Stats? Watch This Video Now
Analytics are more important than ever… but they don’t tell the whole story. In this video by ArtistPro founder Hisham Dahud, he explains why emerging artists should NOT be deterred by relatilvey small numbers, because their CORE fans may be silently growing under the radar. Words from Hisham: Do not…
YouTube Music Adds ‘Discover Mix’ Playlist
YouTube Music has added an algorithm delivered playlist called "Discover Mix" similar to Spotify’s "Discover Weekly" which helps users discover new songs and artists based on previous listening habits. YouTube Music’s Discover Mix playlist updates every Wednesday and contains 49 songs. A retro neon logo is much like YouTube Music…
Robbie Robertson. Ringo Starr Play ‘The Weight’ With Musicians On Five Continents [VIDEO]
Robbie Robertson, the co-founder of The Band and Ringo Starr have joined forces with Playing For Change, a grassroots multimedia music project dedicated to “inspiring and connecting the world through music,” for an epic, global rendition of The Bands’ song “The Weight.” Born in 2002 as a shared vision between…
How Couples Working In Music Make Relationships Work [VIDEO]
While there are certainly a plethora of often deserving stereotypes about how disastrous an idea it is to try and make a relationship work when both members of a couple work in the music biz, but contrary to popular opinion, industry relationships can not only function, but flourish as Ellie…
Instagram Reportedly To Replicate TikTok Features
Over the past couple of years, TikTok, the brainchild of Chinese tech company ByteDance, has blown up particularly among teens. Not one to miss the party Facebook is now planning to incorporate some of the apps choice features into Instagram in the near future, according to recent reports. ___________________________ Guest…
YouTube Revises Music Charts To Eliminate Pay-For-View
YouTube is revising its chart criteria and will no longer count paid advertising views on YouTube in the YouTube Music Charts calculation. The shift aligns YouTube with the policies of Billboard and Nielsen. Indian rapper Badshah, K-pop group BlackPink and Taylor Swift have all spent money on YouTube ad advertising…
Vevo Marks 10 Years, 300% Growth In Last 5 Years
[UPDATED] Music video platform VEVO is celebrating its 10 year anniversary in 2019 and the service is now home to more than 400,000 official music videos, exclusive original series, and unique concert videos. The video platform, which serves artist videos through distribution partners that include YouTube, Amazon, Apple Roku, Sky,…
How Copyright Works With E. Michael Harrington [VIDEO]
For a musician, or really anyone working in the music industry, a solid understanding of how copyright law functions and effects your work is important. In this series of videos, Dr. E. Michael Harrington walks us through the ins and outs of music copyright and what you must do to…
A Cautionary Tale: YouTube, DMCA and Copyright Trolls
In this piece Neil Turkewitz uses the framing of the recent federal court case in Nebraska brought by YouTube against Christopher L. Brady, alleging that made false copyright claims, as a way of highlighting some of the serious flaws in the DMCA and how takedowns and copyright claims are carried…