While every band understands the importance of marketing, fewer of them know how to do so effectively. Not The Maine, however, an American rock band which divorced themselves from labels altogether and have instead maintained DIY success through the power of community marketing. ________________________ Guest post by James Shotwell of…
Category archives: YouTube & Video
We Hereby Declare Today National Rickroll Day
It’s April Fools’ Day and one of the most consistently popular pranks is the classic “Rickroll” with Rick Astley’s “Never Gonna Give You Up” seeing a big spike every April 1st on YouTube. Rick Roll April 1 Highlights The iconic song sees a massive spike each year on April 1st,…
“Old Town Road” Was #19 On Country Chart, Then Billboard Decided It Wasn’t Really A Country Song
Lil Nas X scored a crossover country hit when his cowboy-themed rap song “Old Town Road,” debuted at #19 on the Billboard country chart. The Billboard decided to pull the song from a country chart after determining it wasn’t a good fit for the genre. In a statement to Rolling…
Changes To YouTube Copyright Claims May Affect You
YouTube is now unveiling some important changes to its Content ID feature which could impact artist videos moving forward, requiring content owners to provide infringement timestamps, and limiting the number of manual copyright claims. _____________________ Guest post by Bobby Owsinski of Music 3.0 YouTube is rolling out a couple of…
Everything You Need To Know About Article 13
The Article 13 copyright directive passed the European Parliament this week, bringing with it sweeping copyright reform, limits to Safe Harbor and an end to YouTube as we know it, at least in the EU. The legislation is complex, so here is Everything You Need To Know About Article 13….
7 Ways To Promote Your Music And Grow Your Fanbase
In the modern music industry, being talented and unique isn’t enough to help you stand out from the crowd of other artists, and gaining the kind of recognition you want in a competitive market requires careful strategizing, and a good understanding of your strengths. ________________________ Guest post by Becky Holton…
YouTube’s 1B Plays Club is Changing Global Music Culture [Mark Mulligan]
Despite the headlines, YouTube is still the top music destination in most of the world. That massive reach, particularly within the global Latin community, is changing the face of what it means to be a superstar. ___________________ By Mark Mulligan of MIDiA and the Music Industry blog "139 music videos…
This Week’s YouTube Music Charts: Sia, Post Malone, Maroon 5, Cardi BCross Billion Views Milestones
This week on YouTube Music CardiB, Sia, Post Malone and Maroon 5 each celebrate reaching a new billion views milestones, Daddy Yankee continues to dominate the Global Charts with “Con Calma,” Iggy Azalea makes her chart return with “Sally Walker.” YouTube Music Charts and Trends – March 26, 2019 Sia…
Article 13 Copyright Directive Is Approved Ending Safe Harbor For YouTube
The European Union gave its final approval to the Article 11 and 13 Copyright Directive designed to update copyright law in Europe for the online age. Members of the European Parliament voted 348 in favor and 274 against. Google, YouTube and others in tech say that the rule, which requires…
6 Event Marketing Tips From The Facebook Live Team
As with everything else that takes place live, Facebook Live moments can be an unpredictable beast, and using the tool successfully means being prepared for mishaps and pitfalls. Here we look at six essential tips from the from the Facebook Live team. _______________________________ Guest post by Ronnie Higgins of Eventbrite…