THURSDAY 11.29.18
Music Business News From Around The Web
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Category archives: streaming
How Analytics Make All The Difference In A&R, Marketing
In this piece Chaz Jenkins explains why implementing a broader approach to analytics is key to an effective marketing strategy, and why only looking at past data simply doesn’t provide enough information. ____________________________ Guest post by Chaz Jenkins of ChartMetric On my first day in a new role a few…
Spotify, Soundcloud Bot Farms Continue To Manipulate Streaming Numbers
Bot farms continue to manipulate streaming stats on Spotify and Soundcloud, a year after the streamers and music industry became aware of them, multiple sources tell Hypebot. The bots, which target these two services because they offer free access, are available both home-brewed and professionally marketed. Bots targeted Spotify as…
5 Quick Psych Hacks For Improving Your Cover Art
While we like to think artwork doesn’t define an album, it is an opportunity to create something which compliments the themes and emotions expressed on the album and, best of all, compels a potential listener to purchase it. Here we look at five psychology hacks for upping your album art…
6 Way Artists Can Give Back To Fans This Holiday Season
The season of giving is here, and while the holiday season may mean fans buying more music and merch for each other, it can also be a great opportunity for artists to give back to their most devoted listeners. _______________________ Guest post from Haulix Daily Thanksgiving is basically here, and…
YouTube Music Adds Student Discount Plans
YouTube has added student plans that match discounts offered by Spotify and other competitors YouTube Music Premium will cost students $4.99 per month and YouTube Premium which includes video is $6.99. Students who sign up by the end of January can lock in Premium at the special rate of $5.99…
Spotify, Apple, Amazon Urged To Label Indie Music [Petition]
With almost almost 30% market share overall, independent music is a music industry force to be reckoned with. But that share falls to below 20% on the major streaming services. In a effort to rectify the inequity, digital distributor Record Union is leading a campaign urge Spotify. Apple Music, Amazon…
Mixcloud Inks Merlin Indie Licensing Deal
Radio-like streaming platform Mixcloud has signed a multi-year direct licensing agreement with global indie label rights agency Merlin. Mixcloud recently closed similar deals with Universal Music Group and Warner Music Group, in the run up to the planned launch of a paid subscription service. Mixcloud offers listeners access to 15…
AWAL Signs Viral Sensation Gus Dapperton
Kobalt’s AWAL has signed a worldwide recording deal with viral sensation Gus Dapperton. The singer, songwriter and producer is best known for his viral hits "Prune, You Talk Funny” and “I’m Just Snacking.” He averages nearly 1 million monthly Spotify listeners and has garnered 100 million cumulative streams in less…
AWAL Signs Viral Sensation Gus Dapperton
Kobalt’s AWAL has signed a worldwide recording deal with viral sensation Gus Dapperton. The singer, songwriter and producer is best known for his viral hits "Prune, You Talk Funny” and “I’m Just Snacking.” He averages nearly 1 million monthly Spotify listeners and has garnered 100 million cumulative streams in less…