Thanks to the rise of streaming, the metrics with which we measure the success of music are changing, which inevitably means the structure of music will change to compensate. In this piece we look at what kind impact streaming has had on the production of music, and what artists can…
Category archives: streaming
Millennials Prefer Yesterday’s Hits Over Current Ones
While a lot of people complain about contemporary music as adults (preferring the music they grew up with) this theory of the case doesn’t seem to apply to millennials, according to a new study, which reveals the demographic to overwhelmingly recognize music from the 1960s through to 2000, with a…
Utilizing Spotify Ad Metrics
It’s natural for labels artists to wonder about the efficacy of the ads they’re spending money on and, thanks to metrics now available on Spotify’s Ad Studio, they are able to do just that, thereby gaining a better sense of user engagement on the platform. _____________________________ Guest post by Randi…
How Spotify Pre-Saves Can Boost An Album Release
With the streaming age in full swing, pre-saves have booted out pre-sales and become a great way to get fans access to your music first, and give you a play count boost when your album finally drops. In this piece Christine Elise Occhino walks us through how to utilize the…
YouTubNow Offline As Music Industry Scores Two Wins vs Stream Rippers
After months of court delays and losses to overseas based streaming ripping sites, the music industry is finally notching some wins. Ripping MP3’s from YouTube, Spotify and other streamers is believed to be the #1 source of music piracy. YouTubNow As for Thursday morning, notorious YouTube stream ripping site YouTubNow…
Merlin Names Former Spotify, Apple Music Exec As Japan GM
Talk about knowing where all the bodies are buried… Indie global music rights agency Merlin has named Akira Nomoto as General Manager, Merlin Japan, the world’s second largest music market. For the last six years, Nomoto served Spotify as Head of Artist & Label Marketing and then Director of Licensing…
YouTube Music Adds 6 Countries
YouTube Music has just launched in Poland, Czechia, Romania, Hungary, Bulgaria, North Macedonia, and Cyprus. YouTube Music and YouTube Premium are now available in 50 countries, 10 times more then when it re-launched a year ago. The services previously launched in the United States, Argentina, Australia, Austria, Belgium, Bolivia, Brazil,…
YouTube Music Adds 7 Countries
[UPDATE] YouTube Music has just launched in Poland, Czechia, Romania, Hungary, Bulgaria, North Macedonia, and Cyprus. YouTube Music and YouTube Premium are now available in 50 countries, 10 times more then when it re-launched a year ago. The services previously launched in the United States, Argentina, Australia, Austria, Belgium, Bolivia,…
64 Pop, Indie Spotify Playlists Worth Pitching and How To Reach Them
In the streaming age, playlists are the name of the game when it comes to getting ahead in your career. Here we look at fifty different playlists indie/pop artists should be pitching their music to, as well as how to reach out and actually get ahold of them. ________________________ Guest…
Tencent Music Reports Subscriber, Revenue Growth Amid Management Shakeup
Tencent Music announced that co-president Guomin Xie has abruptly resigned. The dominate music streamer in China also reported that monthly actives increased 4.6% from 625 million in Q1 2018 to 654 million in Q1 2019. Paid monthly actives also increased by an impressive 27.4% to 28.4 million in Q1 2019….