While playlist placement has become the holy grail for many artists and their promoters, this new case study of sorts from Kieron Donaghue, looks at how playlist placement alone is not in and of itself sufficient as a marketing strategy. ________________________ Guest post by Kieron Donaghue of here.org.uk Last Friday…
Category archives: streaming
Why Music Artists Must Be Verified On Spotify – What To Know
Spotify has done wonders for allowing artists to share their music with the world, and having a Spotify presence right from the beginning can do a lot to help artists reach their intended audience. Unfortunately, many artists neglect getting verified on the platform – something which has a number of…
Spotify Q2 Financials Point To A Profitable Future
Those who believe that Spotify will never be a profitable company may soon be forced to reevaluate their position. Today, the streamer reported that its second-quarter operating loss shrunk dramatically to just $3.3 million in Q2 2019, down from $90 million a year ago; and its operating loss fell to…
How To Make Collaborative Playlists On Spotify, Apple Music
One of the best parts of listening to music is getting to share it with your friends, and thanks to the magic of modern playlisting, collaborative playlist creation can is now a reality. Here Randy Zimmerman walks us through how to create group playlists on both Spotify and Apple Music….
Spotify Has New Deals With 2 Majors
UPDATED: Spotify has completed deals with two of its major-label partners in what were expected to be contentious licensing renegotiations. EK did not elaborate as to which of the two – Warner Music Group, Universal Music Group Sony Music Entertainment and perhaps indie licensing giant Merin – had signed new…
Spotify Passes 232M Monthly Users, 108M Subscribers
Spotify has passed 232 million monthly active users, up 29% since this time last year, including 108 million paid subscribers, up 31% YoY. The new stats were one of many strong new numbers shared by the streamer in a Q2 earnings report on Wednesday.
The Curious Timing Of Corporate Bio Book ‘Spotify Untold’
Currently only available in Swedish, Spotify Untold recounts the "hero’s journey" of Spotify CEO Daniel Ek. Chris Castle explores the curious timing of the book’s release and its correlated US book tour. __________________________ Guest post by Chris Castle of Music Tech Policy You may have seen the book reviews of…
Artist’s Guide To Reaching The Right Audience On SoundCloud
Sharing your music with the world has changed dramatically since the days of busking, with developments in online tech making instant distribution an easy reality. Currrently, SoundCloud is one of the most artist-friendly platforms available – but how can you use it to reach the right audience for your music?…
What To Expect From Today’s Spotify [SPOT] Earnings Call
[UPDATED] Spotify (NYSE: SPOT) will report earnings results for the second quarter of 2019 on Wednesday before the market opens. While continued growth is expected, analysts disagree on how far away the streamer remains from profitability. Hypebot will cover the call live. A poll of top analysts show a general…
A Look Inside The Feature.fm Music Marketing Platform [Music Biz Weekly Podcast]
Michael Sherman, Feature.fm Director of Business Development joins Michael Brandvold and Jay Gilbert on the Music Biz Weekly podcast. Feature.fm builds marketing, advertising, and analytics tools that help artists and labels promote their music to the right audience. Feature.fm’s Marketing Suite gives users the power to create engaging marketing pages…